by: Lilly Jose
One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.
There is a function in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.
Simply login into Google Analytics, select a report which has the proper filters applied. Then click on Traffic Sources. Within the expended pull down menu, select Adwords then click on Keyword Positions.
Now just type in the keyword that you want to analyze into the “Find keywords” box to see the stats on that keyword. Click on the keyword once, then you can start seeing the position break down on the right.
This handy little tool might not be practical for huge companies that have tens and thousands of keywords, since manually analyzing each single one of them would just be overly time consuming. But for small businesses that have a few core keywords which make up the majority of their conversions, this is a great way to get some general ideas on how much they should bid to maximize their investments.
One thing to be careful though, is not to solely rely on the number of transactions to make decisions; instead you should also take the conversion rate, and number of visits into account.
For example: let’s assume for the time period you are analyzing, your keyword have spent 90% of the time at position one and only 10% of the time at position three, so most likely there would be more transactions happening at position one than at position three.
But at the same time, the keyword might only be getting a 0.3% conversion rate at position one whereas at position three, it might be getting a 3.2% conversion rate. Assuming there isn’t a big different on the number of visits between the two positions, it actually makes more sense to lower your bid and have the keyword on position three for most of the time.
As with any other analysis process, make sure you have a sufficient data collection before making any judgements.
About The Author
Pitstop Media is a Vancouver based company, providing Internet marketing services. We offer SEO Vancouver services, PPC Vancouver Services, google analytics services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance.
Tuesday, December 1, 2009
Friday, November 27, 2009
Bye-Bye Pop-Ups And Computer Slowdowns! Learn More About Spyware Removal
by: Paul I. Etkin
‘Spyware’ is a form of advertising software that is covertly installed on a person’s personal computer without their knowledge or consent. Some advertising software today is put in with the permission of the computer owner as a form of payment for the use of a website or program, and these forms of marketing software are usually termed ‘adware’.
The difference between spyware and adware is knowledge and consent of the user. Because spyware is added without consent, and often can lead to a number of damaging effects to a computer, spyware removal is a popular subject for computer users today.
The first step in spyware removal is of course determining that you indeed have spyware installed on your computer. Chances are, you do. In a study conducted by America Online and the National Cyber Security Alliance in 2004, it was estimated that 80% of computer users across the world have some form of spyware installed on their computer, and 90% of these users are not aware of it.
Some common signs that your computer maybe dirty with spyware are ‘pop up’ advertisements that occur frequently and sometimes even when you are not on the web. These ads can be extremely irritating to be sure, but spyware can have even more disturbing effects to your computer. For instance, it can considerably slow your computer down, add hard to remove toolbars to your browser, change your home page without your knowledge, and cause put away or break down, resulting in lost data.
The good news is there are a number of spyware removal programs available that will scan your computer to detect spyware elements. If it is determined that your computer is infected with spyware, some of these programs are able to remove the infection.
Many spyware removal programs are available free of charge, though they must be updated regularly. Some programs will allow you to scan your computer for free, but will then ask for payment in order to clean the identified spyware. Personally, I’m a little disbelieving of these programs, and stick to the ones that are entirely free of cost. Some good examples include SpyBot, and AdAware.
These spyware removal programs are usually able to get most spyware off your computer. To increase your chances, it is best to run two or even three different programs. You may encounter occasional spyware programs that are especially hateful and will require more complicated measures to remove. Instructions on how to remove these more deceitful spyware programs are often available in technical meeting across the internet, and most stores that offer computer repair are also able to clean spyware as well as viruses.
About The Author
Paul I. Etkin provides readers with up-to-date commentaries, articles on http://www.a1computermagazine.com, http://www.computingguidezone.com, as well as business related information.
‘Spyware’ is a form of advertising software that is covertly installed on a person’s personal computer without their knowledge or consent. Some advertising software today is put in with the permission of the computer owner as a form of payment for the use of a website or program, and these forms of marketing software are usually termed ‘adware’.
The difference between spyware and adware is knowledge and consent of the user. Because spyware is added without consent, and often can lead to a number of damaging effects to a computer, spyware removal is a popular subject for computer users today.
The first step in spyware removal is of course determining that you indeed have spyware installed on your computer. Chances are, you do. In a study conducted by America Online and the National Cyber Security Alliance in 2004, it was estimated that 80% of computer users across the world have some form of spyware installed on their computer, and 90% of these users are not aware of it.
Some common signs that your computer maybe dirty with spyware are ‘pop up’ advertisements that occur frequently and sometimes even when you are not on the web. These ads can be extremely irritating to be sure, but spyware can have even more disturbing effects to your computer. For instance, it can considerably slow your computer down, add hard to remove toolbars to your browser, change your home page without your knowledge, and cause put away or break down, resulting in lost data.
The good news is there are a number of spyware removal programs available that will scan your computer to detect spyware elements. If it is determined that your computer is infected with spyware, some of these programs are able to remove the infection.
Many spyware removal programs are available free of charge, though they must be updated regularly. Some programs will allow you to scan your computer for free, but will then ask for payment in order to clean the identified spyware. Personally, I’m a little disbelieving of these programs, and stick to the ones that are entirely free of cost. Some good examples include SpyBot, and AdAware.
These spyware removal programs are usually able to get most spyware off your computer. To increase your chances, it is best to run two or even three different programs. You may encounter occasional spyware programs that are especially hateful and will require more complicated measures to remove. Instructions on how to remove these more deceitful spyware programs are often available in technical meeting across the internet, and most stores that offer computer repair are also able to clean spyware as well as viruses.
About The Author
Paul I. Etkin provides readers with up-to-date commentaries, articles on http://www.a1computermagazine.com, http://www.computingguidezone.com, as well as business related information.
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